Who doesn’t like a good pizza? (If you despise those circular heavenly topped breads, what’s wrong with you?). The foodie in me did a little dance of joy at the news that Inferno has fired up its first UK restaurant in Nottingham city centre.

Located at 37 Milton Street opposite the Intu Victoria Centre, the new Inferno pizza concept fires up fresh, fast, custom-made pizza in super-quick time using 900° ovens. Play Master-Crafter and choose to create your own pizza with over 50 freshly prepared toppings (for over a million different combinations) or select from one of the 6 Hall of Flames signature pizzas, including The Inferno.  Whatever the pizza, however many toppings, it’s all under £7. Pretty neat, huh?

The new counter at Inferno Nottingham

Michael Johnson, Operations Manager at Inferno Nottingham said: “You can’t escape the UK’s love affair with pizza. What better way to satisfy that appetite than opening an interactive, new pizza place where you can create your own freshly made pizza, get great value for money and be ready to enjoy it in less than five minutes?”

“Nottingham is fast gaining a reputation for its vibrant food culture; we’re proud to be part of this exciting new phase and can’t wait to welcome the public to Inferno.”

The personalised experience offers both “take-a-seat” and “take-away” services.  The 98 cover restaurant will be an interactive, lively space for people who love their pizza; making it the perfect choice for an evening stop or grabbing lunch on-the-go.

A sample of Inferno's new pizzas

Inferno Nottingham will be the first site to open in the UK. 40 jobs new jobs have already been created, with further opportunities expected in the coming months. Are you a pizza fiend? For more information about the mad, bad totally rad Inferno and newest kid on the pizza block, hop onto website www.inferno.pizza now.

Let Inferno Fire Your Imagination with the best pizzas in town – see you there!