Gordon Ramsay’s co-created olive oil can now be enjoyed by Waitrose customers across the country.
Premium extra virgin olive oil brand Krude announced its first major retail listing, with its signature Cook Me Nude and Finish Me Nude now available in more than 300 Waitrose stores nationwide.
Co-founded by legendary Michelin rated chef Gordon Ramsay alongside Ben and Elle Caring, Krude was created to challenge perceptions of olive oil, bringing ‘chef-led expertise, exceptional provenance and innovative packaging’ to one of the kitchen’s most essential ingredients.
As a giant fan of extra virgin olive oil (I have three in my larder on rotation), I am intrigued by the flavour profile of two oil range. Green tomato and light pepper are both ingredients I love, while the green banana has me curious too, despite me not being the biggest banana fan.
Waitrose say the partnership marks a ‘significant milestone’ for the fast-growing brand, making Krude’s premium extra virgin olive oils more accessible than ever through one of the UK’s leading food retailers.
Ben and Elle Caring, Co-Founders of Krude, said: “We’re incredibly excited to see Krude arrive on the shelves at Waitrose.
“From day one, we’ve wanted to create an extra virgin olive oil that genuinely raises the bar – not just in flavour, but in quality, provenance and design.
“Every detail has been considered, from our single-source, fully traceable Spanish olives to our distinctive UV-protective metal cans and precision pouring spout, all designed to help preserve freshness by reducing exposure to light and oxygen.
“Rather than using traditional glass bottles, we chose lightweight metal packaging that not only better protects the oil but also offers a more practical and considered approach to sustainability.
“We’re delighted that more people across the UK will now be able to discover the difference that truly great extra virgin olive oil can make.”
The Waitrose launch includes Cook Me Nude, a robust extra virgin olive oil developed for everyday cooking, roasting and frying, and Finish Me Nude, an early-harvest extra virgin olive oil created for drizzling, dressing and finishing dishes.
Charlotte Kissane, Oil Buyer at Waitrose, said “We’re thrilled to be the first supermarket to bring Gordon Ramsay’s Krude oil to our shelves.
“Our food loving shoppers are constantly looking for premium, restaurant-quality ingredients to elevate their home cooking.
“Krude hits that exact mark – it’s a bold, exceptional extra virgin olive oil with fantastic depth of flavour, whether you’re finishing a dish, dressing a fresh salad, or just dipping it with warm crusty bread. Both the cooking and finishing oils are brilliant additions to our oil aisle.”
Cook Me Nude and Finish Me Nude are now available in over 300 Waitrose stores nationwide, marking Krude’s first UK retail listing and an exciting new chapter for the premium olive oil brand.